Nike on how setting an 'audacious goal' helped the brand work differently
Ep 5: Nike's Breaking2 and Chanel's $1325 Boomerang Backlash - YouTube
Is Nike's 'Breaking2' marathon bid more than a marketing stunt?
Breaking2. Nike GB
Nike - "Nike Breaking2"
Inside the success of Nike's Breaking2 'moonshot' - Digiday
National Geographic Partners Takes Home Total of 9 Awards in Cannes Lion 2018 Wins First-Ever Gold Lion with “Breaking2” - National Geographic Partners
The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED
Nike signs marathon runners to Breaking2 campaign - SportsPro
Creative: Nike Breaking2 — bidnam lee
Nike's #Breaking2: How to Think Big, Act Bold - Identity
Why Nike's #Breaking2 Marathon Attempt Wasn't About Selling a Sneaker | GQ
Nike Breaking2: come un record fallito diventerà la vittoria di tutti | GQ Italia
52 Insights Magazine | Nike's Breaking2 Marathon Record Moonshot
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3 Business Lessons from NIKE Breaking2: 2) Marketing & Communication
National Geographic + Nike + Dirty Robber: Breaking2 | The Webby Awards
Nike Turn Their Breaking2 Efforts Into Documentary - Sneaker Freaker
Breaking2 — Activation Ideas
An Exclusive, Behind-the-Scenes Look at How Nike Is Trying to Break the 2-Hour Marathon Barrier | Runner's World